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Advances in Psychological Science    2018, Vol. 26 Issue (11) : 1935-1951     DOI: 10.3724/SP.J.1042.2018.01935
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The influential factors and neural mechanisms of McGurk effect
Xiaoxiao LUO1,Guanlan KANG1,Xiaolin ZHOU1,2,3,4()
1 School of Psychological and Cognitive Sciences, Peking University, Beijing, 100871, China
2 Key Laboratory of Machine Perception (Ministry of Education), Peking University, Beijing 100871, China
3 PKU-IDG/McGovern Institute for Brain Research, Peking University, Beijing 100871, China
4 Institute of Psychological and Brain Sciences, Zhejiang Normal University, Jinhua 321004, China;
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Abstract  

The McGurk effect is a typical audiovisual integration phenomenon, influenced by characteristics of physical stimuli, attentional allocation, the extent that individuals rely on visual or auditory information in processing, the ability of audiovisual integration, and language/culture differences. Key visual information that leads to the McGurk effect is mainly extracted from the mouth area of the talker. The McGurk effect implicates both audiovisual integration (which occurs in the early processing stage and is related to the activation of superior temporal cortex) and the conflict of the incongruent audiovisual stimuli (which occurs in the late processing stage and is related to the activation of inferior frontal cortex). Future studies should further investigate the influence of social factors on the McGurk effect, pay attention to the relationship between unimodal information processing and audiovisual integration in the McGurk effect, and explore the neural mechanisms of McGurk effect with computational modeling.

Keywords McGurk effect      audiovisual speech perception      audiovisual integration      multisensory integration     
ZTFLH:  B842  
Corresponding Authors: Xiaolin ZHOU     E-mail: xz104@pku.edu.cn
Issue Date: 26 September 2018
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Xiaoxiao LUO
Guanlan KANG
Xiaolin ZHOU
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Xiaoxiao LUO,Guanlan KANG,Xiaolin ZHOU. The influential factors and neural mechanisms of McGurk effect[J]. Advances in Psychological Science, 2018, 26(11): 1935-1951.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2018.01935     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2018/V26/I11/1935
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