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Advances in Psychological Science    2016, Vol. 24 Issue (10) : 1655-1662     DOI: 10.3724/SP.J.1042.2016.01655
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Prosocial reputation and prosocial behavior
YUAN Mingliang; ZHANG Mengyuan; KOU Yu
(Beijing Key Laboratory of Applied Experimental Psychology, Institute of Developmental Psychology, Beijing Normal University, Beijing 100875, China)
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Prosocial reputation is the evaluation that prosocial actors acquired regarding his/her prosocial traits. Actors establish prosocial reputation through prosocial behavior. Then prosocial reputation could generate extrinsic prosocial motivation of actors through indirect reciprocity and partner choosing process, and intrinsic prosocial motivation through self-concept. Thus, it could promote actors’ prosocial behavior. The influencing factors of prosocial reputation include actors’ resources at hand, publicity of prosocial behavior, personal benefits, and ways of advertising. Future research should focus on the mutual promotion between prosocial behavior and prosocial reputation, by exploring the interaction effect of the costs and the benefits of actors’ prosocial behavior on prosocial reputation, the moderate effect of actors’ social class (by affecting people’s expectation) on the relationship between prosocial behavior and prosocial reputation, as well as the underlying mechanisms and boundary conditions of how prosocial reputation promotes actors’ prosocial behavior.

Keywords prosocial reputation      prosocial behavior      benefits      indirect reciprocity      partner choice     
Corresponding Authors: KOU Yu, E-mail:   
Issue Date: 15 October 2016
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YUAN Mingliang,ZHANG Mengyuan,KOU Yu. Prosocial reputation and prosocial behavior[J]. Advances in Psychological Science, 2016, 24(10): 1655-1662.
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