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Advances in Psychological Science    2016, Vol. 24 Issue (4) : 622-632     DOI: 10.3724/SP.J.1042.2016.00622
Regular Articles |
The framing effect on social preferences
DENG Ying; XU Fu-Ming; LI Ou; SHI Yan-Wei; LIU Cheng-Hao
(School of Psychology, Central China Normal University; Key Laboratory of Human Development and Mental Health of Hubei Province; Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education; Wuhan 430079, China)
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Abstract  

The framing effect on social preferences refers to the phenomenon in which individuals, who are influenced by the frames of scheme selection, show the change of cooperative, reciprocal and altruistic behaviors. It is the application of framing effect in the field of social preferences. There are five theoretical models to interpret this phenomenon in the previous literature of social preferences, which are prospect theory, misperception theory, psychological dynamic model, construal level theory and mood maintenance theory. Meanwhile, evidence revealed that framing effect on social preferences may be influenced by some factors, such as psychical distance, value orientation, personality and culture. Therefore, further researches for framing effect on social preferences are expected to explore its mental and neural mechanism, to make its research paradigm more abundant and to improve the external validity. Finally, it is necessary to promote studies by using multidisciplinary methods.

Keywords social preferences      framing effect      prospect theory      construal level theory      psychical distance     
Corresponding Authors: XU Fu-Ming, E-mail: fumingxu@126.com   
Issue Date: 15 April 2016
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DENG Ying
XU Fu-Ming
LI Ou
SHI Yan-Wei
LIU Cheng-Hao
Cite this article:   
DENG Ying,XU Fu-Ming,LI Ou, et al. The framing effect on social preferences[J]. Advances in Psychological Science, 2016, 24(4): 622-632.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2016.00622     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2016/V24/I4/622
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