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Advances in Psychological Science    2015, Vol. 23 Issue (12) : 2029-2041     DOI: 10.3724/SP.J.1042.2015.02029
Editor-In-Chief Invited |
Decision Process Tracing: Evidence from Eye-movement Data
WEI Zi-Han; LI Xingshan
(Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
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Abstract  

Process tracing techniques facilitate tracing of cognitive process behind decision-making behaviors, thereby clarifying “how people make decisions.” The eye-tracking technique is a type of process tracing technique with the following advantages: 1) does not interfere with the decision-making process, 2) applicable in different experimental conditions for different samples, and 3) can provide informative process data. Eye-tracking techniques are useful in testing or comparing different decision-making models. These techniques aid researchers in the following tasks: assessing the different process hypotheses of both compensatory and non-compensatory theories in risk decision-making fields, determining different cognitive processes between multiple-play decision and single-play decision, and comparing and assessing different predictions of the “cancellation-and-focus model” and “equate-to-differentiate model” on how common features affect multiple-attribute decisions.

Keywords decision process tracing techniques      eye-tracking      compensatory theories      non-compensatory theories      multiple-play decisions      single-play decisions      cancellation-and-focus model      equate-to-differentiate model     
Corresponding Authors: LI Xingshan, E-mail: lixs@psych.ac.cn   
Just Accepted Date: 24 April 2017   Issue Date: 15 December 2015
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WEI Zi-Han
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Cite this article:   
WEI Zi-Han,LI Xingshan. Decision Process Tracing: Evidence from Eye-movement Data[J]. Advances in Psychological Science, 2015, 23(12): 2029-2041.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2015.02029     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2015/V23/I12/2029
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[2] Zhou Xiangxian;Jin Zhicheng. Researches on Consumers’ Visual Attention
to Print Advertisements Using Eye-Tracking Methodology
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