Please wait a minute...
Advances in Psychological Science    2015, Vol. 23 Issue (12) : 2029-2041     DOI: 10.3724/SP.J.1042.2015.02029
Editor-In-Chief Invited |
Decision Process Tracing: Evidence from Eye-movement Data
WEI Zi-Han; LI Xingshan
(Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
Download: PDF(0 KB)  
Export: BibTeX | EndNote | Reference Manager | ProCite | RefWorks    

Process tracing techniques facilitate tracing of cognitive process behind decision-making behaviors, thereby clarifying “how people make decisions.” The eye-tracking technique is a type of process tracing technique with the following advantages: 1) does not interfere with the decision-making process, 2) applicable in different experimental conditions for different samples, and 3) can provide informative process data. Eye-tracking techniques are useful in testing or comparing different decision-making models. These techniques aid researchers in the following tasks: assessing the different process hypotheses of both compensatory and non-compensatory theories in risk decision-making fields, determining different cognitive processes between multiple-play decision and single-play decision, and comparing and assessing different predictions of the “cancellation-and-focus model” and “equate-to-differentiate model” on how common features affect multiple-attribute decisions.

Keywords decision process tracing techniques      eye-tracking      compensatory theories      non-compensatory theories      multiple-play decisions      single-play decisions      cancellation-and-focus model      equate-to-differentiate model     
Corresponding Authors: LI Xingshan, E-mail:   
Just Accepted Date: 24 April 2017   Issue Date: 15 December 2015
E-mail this article
E-mail Alert
Articles by authors
WEI Zi-Han
LI Xingshan
Cite this article:   
WEI Zi-Han,LI Xingshan. Decision Process Tracing: Evidence from Eye-movement Data[J]. Advances in Psychological Science, 2015, 23(12): 2029-2041.
URL:     OR
[1] ZHANG Yang-Yang;RAO Li-Lin;LIANG Zhu-Yuan;ZHOU Yuan;LI Shu. Process Test of Risky Decision Making: New Understanding, New Evidence Pitting Non-compensatory Against Compensatory Models[J]. Advances in Psychological Science, 2014, 22(2): 205-219.
[2] Zhou Xiangxian;Jin Zhicheng. Researches on Consumers’ Visual Attention
to Print Advertisements Using Eye-Tracking Methodology
[J]. , 2006, 14(02): 287-.
Full text



Copyright © Advances in Psychological Science
Support by Beijing Magtech