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Advances in Psychological Science    2014, Vol. 22 Issue (8) : 1303-1311     DOI: 10.3724/SP.J.1042.2014.01303
Regular Articles |
The Framing Effect in the Public Decision-making : Theoretical Explanation and Influential Factors
SHI Yanwei;XU Fuming;LI Yan;LIU Chenghao;LI Bin
(School of Psychology, Central China Normal University; Key Laboratory of Human Development and Mental Health of Hubei Province; Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education, Wuhan 430079, China)
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Abstract  

The framing effect in the public decision-making refers to a phenomenon that people`s decision-making behaviors are influenced by the description of options among media coverage and leader’s statements and then demonstrate different preferences for decision-making. At present, the prospect theory, query theory and fuzzy- trace theory are three theoretical models to explain this phenomenon in the context of the public decision-making. Evidences show that the framing effect in the public decision-making may be influenced by some factors, such as value orientation, levels of knowledge, interpersonal communication, emotions and characters of framing. Further researches for the framing effect in the public decision-making are expected to explore its theoretical explanation and neural mechanism, conduct cross-cultural researches, and investigate its research paradigm and coping strategies.

Keywords public decision-making      framing effect      prospect theory      query theory      fuzzy- trace theory     
Corresponding Authors: XU Fuming   
Issue Date: 15 August 2014
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SHI Yanwei
XU Fuming
LI Yan
LIU Chenghao
LI Bin
Cite this article:   
SHI Yanwei,XU Fuming,LI Yan, et al. The Framing Effect in the Public Decision-making : Theoretical Explanation and Influential Factors[J]. Advances in Psychological Science, 2014, 22(8): 1303-1311.
URL:  
http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2014.01303     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2014/V22/I8/1303
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