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Advances in Psychological Science    2014, Vol. 22 Issue (1) : 48-56     DOI: 10.3724/SP.J.1042.2014.00048
Research Methods |
Theories and Measurement Methods of Social Value Orientation Related to Decision Making
ZHANG Zhen;ZHANG Fan;HUANG Liang;YUAN Bo;WANG Yiwen
(1 Academy of Psychology and Behavior, Tianjin Normal University, Tianjin 300074, China) (2 Shandong College of Traditional Chinese Medicine, Yantai 264199, China)
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Abstract  

Standard economic models of decision-making draw on the self-interest hypothesis, which indicates that people are rational and motivated by personal benefit. However, in situations of interdependence, individual’s social motives are more complex and feature larger individual differences. Social Value Orientation (SVO), referring to a preference for particular patterns of outcomes for oneself in relation to others in interdependent situations, is a concept that characterizes individual differences in the level of concern an individual has for others. The current study reviews three types of existing measurement methods of SVO (Triple-Dominance Scale, Ring Measure, and Slider Measure), highlights their strengths and weaknesses, and briefly summarizes recent research on SVO in decision making, social cognition, empathy, and prosocial behavior. Future research on SVO needs to investigate the interactions of SVO and social factors, as well as the neural mechanisms associated with different SVOs.

Keywords social value orientation      measurement methods      cooperator      competitor     
Corresponding Authors: WANG Yiwen   
Issue Date: 15 January 2014
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ZHANG Zhen
ZHANG Fan
HUANG Liang
YUAN Bo
WANG Yiwen
Cite this article:   
ZHANG Zhen,ZHANG Fan,HUANG Liang, et al. Theories and Measurement Methods of Social Value Orientation Related to Decision Making[J]. Advances in Psychological Science, 2014, 22(1): 48-56.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2014.00048     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2014/V22/I1/48
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