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Advances in Psychological Science    2013, Vol. 21 Issue (9) : 1686-1695     DOI: 10.3724/SP.J.1042.2013.01686
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Compatibility Effect of Approaching the Positive and Avoiding the Negative: Definition, Theories, and Research Paradigm
ZHENG Jian;LIU Li;SHI Jiaxin;ZHAO Xian;HUANG Zhenwei
(School of Psychology, Beijing Normal University, Beijing Key Lab for Applied Experimental Psychology, Beijing 100875, China)
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Abstract  Compatibility exists between positive/negative stimuli and approach/avoidance behaviors. Existing studies disagree on the definition of approach-avoidance behaviors, sometimes confusing them with other types of behaviors. Using “representational distance change” as a critical criterion can help settle the controversy. Motivation orientation theory is by far the best theoretical framework in explaining the compatibility effect of approaching the positive and avoiding the negative, whereas event coding theory and specific muscle activation account are not as suitable. A new paradigm, exploring compatibility effect with mouse trajectory, may combine the merits of different previous paradigms, and thus has its unique advantages.
Keywords compatibility effect      approach-avoidance behavior      motivation orientation theory      event coding theory      mouse trajectory     
Corresponding Authors: LIU Li   
Issue Date: 15 September 2013
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ZHENG Jian
LIU Li
SHI Jiaxin
ZHAO Xian
HUANG Zhenwei
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ZHENG Jian,LIU Li,SHI Jiaxin, et al. Compatibility Effect of Approaching the Positive and Avoiding the Negative: Definition, Theories, and Research Paradigm[J]. Advances in Psychological Science, 2013, 21(9): 1686-1695.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2013.01686     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2013/V21/I9/1686
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[2] LI Qian;WANG Yong-Hui. Negative Compatibility Effect in Masked Prime Paradigm:Interaction in Stage of Perception or Inhibition in Stage of Response[J]. , 2010, 18(08): 1222-1230.
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