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Advances in Psychological Science    2013, Vol. 21 Issue (6) : 1125-1132     DOI: 10.3724/SP.J.1042.2013.01125
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Persuasion by Narrative Transportation
YAN Jin;YANG Shanshan
(School of Management, Zhejiang University, Hangzhou 310058, China)
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Abstract  Described as “absorption into a story”, narrative transportation is a distinct mental process and a peculiar mechanism by which people are persuaded by stories. Decision-makers who are transported by stories feel as if they were separated from the real world, experienced strong spontaneous emotion, which can be identified to the stories. Finally, their attitudes changed after transportation even though they stepped back into the real world. After reviewing the concepts of narrative processing, narrative transportation and related theories, we compared the distinction between narrative transportation and analytical elaboration by aspects of information organization, approach to persuade, logic for judgment, cognitive effort and distance to decision problems. There are important theoretical and practical implications for further research on the topic of attitude change in stories, such as narrative transportation, analytical elaboration, self-control and choice in context.
Keywords narrative processing      narrative transportation      attitude     
Corresponding Authors: YAN Jin   
Issue Date: 15 June 2013
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YAN Jin
YANG Shanshan
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YAN Jin,YANG Shanshan. Persuasion by Narrative Transportation[J]. Advances in Psychological Science, 2013, 21(6): 1125-1132.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2013.01125     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2013/V21/I6/1125
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