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Advances in Psychological Science    2013, Vol. 21 Issue (2) : 309-316     DOI: 10.3724/SP.J.1042.2013.00309
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Which One Is Better, Maximizing or Satisficing?
ZHU Dongqing;XIE Xiaofei
(1 Beijing key lab of Learning and Cognition, Department of Psychology, Capital Normal University, Beijing 100048, China) (2 Department of Psychology, Peking University, Beijing 100871, China)
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Abstract  The maximizers are more likely to pursue optimal solutions, while the satisficers prefer to seek satisfied ones. Based on Rational Choice Theory and The Bounded Rationality Model, the previous studies proposed the maximizing and satisficing styles and thus compared the two groups of decision-makers on their decision-making features and psychological indexes. With regards to pure economic effectiveness, subjective psychological meanings and practical decision-making choices, the question of ‘which one is better between these two decision-making styles’ differs on individuals and decision-making targets. The future studies could focus on improving measuring tools basing on a clear distinction of those two decision-making styles. And then the domain specificity, the relationship between the two styles and the positive emotions and the origin of psychological paradox could be further explored.
Keywords maximizing and satisficing      bounded rationality model      maximization paradox      marginal utility      satisfaction     
Corresponding Authors: XIE Xiaofei   
Issue Date: 15 February 2013
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ZHU Dongqing,XIE Xiaofei. Which One Is Better, Maximizing or Satisficing?[J]. Advances in Psychological Science, 2013, 21(2): 309-316.
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