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Advances in Psychological Science    2012, Vol. 20 Issue (11) : 1718-1726     DOI: 10.3724/SP.J.1042.2012.01718
Doctor Forum |
Graph-framing Effects in Decision Making
SUN Yan;HUANG Li;LIU Yang
(1 Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China) (2 Graduate School of Chinese Academy of Sciences, Beijing 100049, China)
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Abstract  In contrast to the axiom of description invariance, researchers interested in decision framing effects are accumulating evidence that different representations of the same problem do not yield the same preference. Traditional research on framing effects has commonly utilized verbal scenarios. In contrast, the current study manipulated the graphical representation of options by framing the physical characters in figures and found that preferences could be affected even when the words and numbers of the problem were constant. Our evidence showed that such graph framing effects could be detected across different types of graphical displays and different question scenarios. Based on attribute substitution theory and an equate-to-differentiate approach, we proposed a two-process model of graph framing effects: The Graph- edited Equate-to-differentiate Model (GEM).
Keywords decision making      framing effect      graph      equate-to-differentiate approach      axiom of invariance     
Corresponding Authors: SUN Yan   
Issue Date: 01 November 2012
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SUN Yan
HUANG Li
LIU Yang
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SUN Yan,HUANG Li,LIU Yang. Graph-framing Effects in Decision Making[J]. Advances in Psychological Science, 2012, 20(11): 1718-1726.
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http://journal.psych.ac.cn/xlkxjz/EN/10.3724/SP.J.1042.2012.01718     OR     http://journal.psych.ac.cn/xlkxjz/EN/Y2012/V20/I11/1718
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