ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2009, Vol. 17 ›› Issue (1): 37-43.

• • 上一篇    下一篇

判断与决策中的锚定效应

王晓庄;白学军   

  1. 天津师范大学心理与行为研究院,天津 300074
  • 收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2009-01-15 发布日期:2009-01-15
  • 通讯作者: 王晓庄

Anchoring Effect in Judgment and Decision-making

Wang Xiao-Zhuang, Bai Xue-Jun   

  1. Research Academy of Psychology and behavior, Tianjin Normal University, Tianjin 30074, China
  • Received:1900-01-01 Revised:1900-01-01 Online:2009-01-15 Published:2009-01-15
  • Contact: Wang Xiao-Zhuang

摘要: versky和Kahneman提出锚定与调整启发式以来,锚定效应在不同领域判断与决策研究中得到广泛验证,提出了不同类型的锚定效应、多种研究范式、心理机制的不同理论观点,以及锚定效应作为有关心理现象的内在作用机制。文章阐述了锚定效应的最新研究进展,提出应深化对锚的种类和形态研究,以丰富的技术手段发展锚定效应神经心理机制研究,系统地进行锚定效应影响因素研究,深入探讨锚定现象对人的心理与行为的正负面影响以及锚定效应与其他有关心理现象间的关系

关键词: 锚定效应, 判断, 决策

Abstract: The anchoring effect has been well-established in the field of judgment and decision making and verified across many different domains since it was first proposed by A. Tversky and D. Kahneman. Researchers have proposed different types of anchoring effects, research paradigms to study them, and different theoretical viewpoints on the psychological mechanisms underlying these phenomena. This paper reviews the latest research on anchoring effect and discusses several areas that should be explored in future studies. Specifically, more research is needed to investigate the neuropsychological mechanisms of anchoring effects, other external influences and factors, and the positive and negative impacts anchoring effects have on behavior

Key words: anchoring effect, judgment, decision-making

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