ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2010, Vol. 18 ›› Issue (10): 1636-1643.

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安于现状偏差的心理机制、影响因素及应用启示

刘腾飞; 徐富明;张军伟;蒋多;陈雪玲   

  1. (1华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室, 武汉 430079)
    (2中国科学院心理研究所, 北京 100101)
  • 收稿日期:2010-03-30 修回日期:1900-01-01 出版日期:2010-10-15 发布日期:2010-10-15
  • 通讯作者: 徐富明

Status Quo Bias with A Focus on Psychological Mechanisms, Its Influential Factors and Application Inspirations

LIU Teng-Fei;XU Fu-Ming;ZHANG Jun-Wei;JIANG Duo;CHEN Xue-Ling   

  1. (1 School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key
    Laboratory, Wuhan 430079, China)
    (2 Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
  • Received:2010-03-30 Revised:1900-01-01 Online:2010-10-15 Published:2010-10-15
  • Contact: XU Fu-Ming

摘要: 安于现状偏差是指个体在决策时, 倾向于不作为、维持当前或者以前的决策的一种现象。安于现状偏差包括内源的安于现状偏差与外源的安于现状偏差。目前研究者对这一现象的解释主要有两种: 损失规避与后悔理论。安于现状偏差的影响因素主要包括备择项的数目、决策者的情绪以及认知与动机特征等。安于现状偏差有利于认识日常决策行为, 而且在销售、管理与公共政策等实践领域有着重要的研究价值。未来的研究则需要从安于现状偏差与其他决策现象之间的关系, 安于现状偏差的产生根源及其应用研究的拓展等方面来进一步探讨。

关键词: 安于现状偏差, 损失规避, 后悔, 决策

Abstract: Status quo bias refers to the phenoomenon that people tend to do nothing or maintain their current or previous decisions in decision making. Status quo bias includes endogenously determined status quo bias and exogenously determined status quo bias. There are two ways for researchers to interpret this phenomenon: loss aversion and regret theory. The factors to influence status quo bias include such as follows: number of alternatives, emotion, traits of the decision maker as his cognition and motivation. Status quo bias is conducive to understanding everyday decision behaviors and is valuable for such practical areas as sale, management and public policies. Further deep exploration is needed to clarify the relationship between status quo bias and other decision phenomena, to deepen our understanding of its original roots and at last to expand its applied values.

Key words: status quo bias, loss aversion, regret theory, decision making