ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2014, Vol. 22 ›› Issue (7): 1198-1204.doi: 10.3724/SP.J.1042.2014.01198

• 研究前沿 • 上一篇    

交感思维:表现、形成机理及其弱化

张全成;曹忠鹏   

  1. (1四川师范大学商学院, 成都 610101) (2东北大学工商管理学院, 沈阳 110004)
  • 收稿日期:2013-08-23 出版日期:2014-07-15 发布日期:2014-07-15
  • 通讯作者: 张全成
  • 基金资助:

    国家自然科学基金青年项目(71202166), 国家自然科学基金面上项目(71172151)。

Sympathetic Magical Thinking: Performance, Mechanism, and Mitigation

ZHANG Quancheng;CHAO Zhongpeng   

  1. (1 School of Business, Sichuan Normal University, Chengdu 610101, China) (2 School of Business Administration, Northeastern University, Shenyang 110004, China)
  • Received:2013-08-23 Online:2014-07-15 Published:2014-07-15
  • Contact: ZHANG Quancheng

摘要:

交感思维是人类一种基础的、直觉的思维方式, 主要基于“交感”的认知模式, 遵循相似律和触染律两个法则。相似律认为果必同因、相似相生, 表面相似的事物共享一些基本特质; 触染律认为事物“本质”可以在物体接触时传递, 事物在脱离接触后仍可以继续发生相互作用。触染效应可以是正面的, 也可以是负面的。交感效应已经在食物厌恶、消费者购物等行为中得到验证。今后研究应拓展交感思维的应用领域, 提出更有效的弱化和抑制方法, 并从意识、记忆、知觉、认知等信息加工层面对其进行深入探讨。

关键词: 交感巫术, 交感思维, 相似律, 触染律

Abstract:

As part of the primitive, intuitive mode of human thought, sympathetic magical thinking (SMT) is a cognitive process based on the law of sympathetic magic which contains two basic laws, the law of similarity and the law of contagion. The law of similarity holds that “like causes like” and “appearance equals reality”. In other words, things that resemble one another at a superficial level are perceived to share fundamental properties. The law of contagion holds that physical contact between the source and the recipient results in the transfer of “essence” from the source to the recipient and that the source and recipient can influence each other even after they disconnect. Note that the effect of contagion can be either positive or negative. The effects of SMT have been supported in some areas such as food disgust and consumer shopping. The future research on SMT should focus on areas other than food disgust and consumer shopping, strategies to mitigate the effects of SMT, and the information processing of SMT.

Key words: sympathetic magic, sympathetic magical thinking, law of similarity, law of contagion