ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2020, Vol. 28 ›› Issue (3): 486-496.doi: 10.3724/SP.J.1042.2020.00486

• 研究前沿 • 上一篇    下一篇

具身认知视角的饮食消费行为——基于心理模拟“具身”方式

熊素红1(), 孙洪杰2, 陆佶3, 姚琦4, 张全成5   

  1. 1 重庆工商大学商务策划学院, 重庆 400067
    2 海南大学管理学院, 海口 570228
    3 Faculty of Agriculture, Dalhousie University, Truro, Nova Scotia, Canada B2N 5E3
    4 重庆交通大学经济与管理学院, 重庆 400074
    5 四川师范大学商学院, 成都 610101
  • 收稿日期:2019-04-19 出版日期:2020-03-15 发布日期:2020-01-18
  • 通讯作者: 熊素红 E-mail:xiong@ctbu.edu.cn
  • 基金资助:
    * 国家自然科学基金项目(71472018);国家自然科学基金项目(71772021);国家自然科学基金项目(71672120);教育部规划基金项目(17YJAZH096);重庆市基础研究与前沿探索项目(cstc2018jcyjAX0044);重庆市社会科学规划重点项目(2018ZDGL06)

Eating behavior from the perspective of embodied cognition: Based on the mental simulation approach

XIONG Suhong1(), SUN Hongjie2, LU Ji3, YAO Qi4, ZHANG Quancheng5   

  1. 1 School of Business Planning, Chongqing Technology and Business University, Chongqing 400067, China
    2 Management School, Hainan University, Haikou 570228, China
    3 Faculty of Agriculture, Dalhousie University, Truro, Nova Scotia, Canada
    4 School of Economics and Management, Chongqing Jiaotong University, Chongqing 4000074, China
    5 Business School, Sichuan Normal University, Chengdu 610101, China
  • Received:2019-04-19 Online:2020-03-15 Published:2020-01-18
  • Contact: Suhong XIONG E-mail:xiong@ctbu.edu.cn

摘要:

随着具身认知理论的发展, 基于心理模拟“具身”方式的饮食消费行为研究得到了一些新颖、有趣的研究结果, 为过食与肥胖、食品营销等问题的解决提供了新视角。心理模拟既能促进进食也能抑制进食; 心理模拟容易性因素与动机性因素是影响心理模拟程度的两大类主要前因变量; 未来需要进一步探索心理模拟的容易性因素与动机性因素、心理模拟提高消费欲望与产生腻厌反应的边界条件, 以及利用心理模拟探讨肥胖高危人群——高奖赏敏感性个体过食的深层次内在机制等。

关键词: 具身认知, 心理模拟, 饮食消费行为

Abstract:

With the development of the embodied cognition theory, studies on eating behavior have led to some novel and interesting findings based on the mental simulation approach. These findings provide a new perspective on solving overeating and obesity problems, as well as on improving food marketing performance. This article mainly focuses on discussing the effects of mental simulation on eating behavior and the factors which influence mental simulation. Based on the extant literature, first, we discuss the effects of mental simulation on eating behavior. Specifically, we conclude that, while on the one hand, mental simulation can promote eating, on the other hand, it may also inhibit eating. Second, we group factors of mental simulation into two major categories and refer to them as ease factors and motivational factors, and we elaborate on each of them. Third, we discuss the important potential applications on healthy eating behavior as well as on food marketing. Finally, future research issues are outlined.

Key words: embodied cognition, mental simulation, eating behavior