ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2019, Vol. 27 ›› Issue (11): 1929-1938.doi: 10.3724/SP.J.1042.2019.01929

• 研究前沿 • 上一篇    下一篇



  1. 天津师范大学管理学院, 天津 300387
  • 收稿日期:2018-09-20 出版日期:2019-10-31 发布日期:2019-09-23
  • 通讯作者: 杜伟强
  • 基金资助:
    * 国家自然科学基金项目(71502128, 71472136);天津市哲学社会科学规划项目(TJGL15-043)

Disgust and consumer behavior

DU Weiqiang()   

  1. Management School, Tianjin Normal University, Tianjin 300387, China
  • Received:2018-09-20 Online:2019-10-31 Published:2019-09-23
  • Contact: Weiqiang DU


厌恶与其他消极情绪存在差异, 不同类型的厌恶也不完全相同。可以采用不同的方法来诱发消费者的不同类型的厌恶。产品与服务、宣传、组织行为等均可能导致消费者产生不同类型的厌恶。不同类型的厌恶又会影响消费者行为, 如产品评价、购买意向、支付意愿、延迟决策、口碑、产品消费等。未来可以对厌恶与其他消极情绪对消费者行为影响的差异、不同类型的厌恶对消费者行为影响的差异、厌恶的前因变量与结果变量进行更深入的探索。

关键词: 情绪, 厌恶, 病菌厌恶, 道德厌恶, 消费者


There are differences between disgust and other negative emotions. There are also different types of disgust. This review explores the methods used to induce different types of consumer disgust. Products and services, propaganda, organizational behavior, and unfair distribution can lead to different types of consumer disgust, which can affect consumer behavior such as product evaluation, purchase intention, willingness to pay, delayed decision-making, word of mouth, and product consumption. Future research directions are also discussed.

Key words: emotions, disgust, pathogen disgust, moral disgust, consumer