ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2013, Vol. 21 ›› Issue (6): 1059-1070.doi: 10.3724/SP.J.1042.2013.01059

• 研究构想 • 上一篇    下一篇

幸福的体验效用与非理性决策行为的偏差机制

李爱梅;鹿凡凡   

  1. (暨南大学管理学院, 广州 510632)
  • 收稿日期:2012-12-18 出版日期:2013-06-15 发布日期:2013-06-15
  • 通讯作者: 李爱梅
  • 基金资助:

    国家自然科学基金项目资助(项目号:70871054, 71271101)。

The Experienced Utility of Well-being and the Deviation Mechanism of Irrational Decision-making

LI Aimei;LU Fanfan   

  1. (Management School, Jinan University, Guangzhou 510632, China)
  • Received:2012-12-18 Online:2013-06-15 Published:2013-06-15
  • Contact: LI Aimei

摘要: 基于体验效用的幸福包括预期幸福、即时幸福和回忆幸福, 这三者有极其重要的本质差异, 导致决策偏差和非理性。本研究运用行为科学和认知神经科学相结合的研究方法, 首次从行为层次—信息加工层次—脑神经层次三个层面, 立体地开展幸福感的体验效用与非理性决策行为研究。研究计划分为三个部分:(1)预期幸福、即时幸福和回忆幸福的本质特点和行为规律; (2)三种体验效用产生偏差的认知心理机制; (3)体验效用与非理性决策偏差的脑神经机制。通过系列研究, 拟解决三个关键问题:(1)在人类判断与决策过程中, 预期、即时和回忆三种效用是如何影响人们的判断与决策?(2)三种体验效用出现偏差的信息加工特点和脑神经机制究竟是什么?(3)三种效用的偏差规律及对政府公共政策的启示。对这些问题的深入探讨, 不仅对决策理论研究的发展是一个贡献; 对政府管理制定有效的公共政策, 避免“牺牲体验追求指标”, 解决“幸福悖论”, 同样有很强的实践指导意义。

关键词: 幸福感, 体验效用, 非理性决策, 认知机制, 焦点错觉

Abstract: From the experienced utility perspective, the subjective well-being includes expected well-being, instant well-being and retrospective well-being. There are extremely important and essential differences among the three forms of experienced utility, which can lead to judgment bias and irrationality. The research project contributes to explore the relationships between experienced utility of well-being and irrational decision making by combining the methods of behavioral science and cognitive neuroscience. The study will be received breakthrough findings by the behavior level, information processing level and neural mechanism level. The research contains three parts: (1)The intrinsic character and behavioral discipline of expected well-being, instant well-being and retrospective well-being; (2)The cognitive mechanisms of bias produced by the three forms of experienced utility. (3)The neural mechanism of the bias induced by experienced utility and irrational decision making. Through a series of studies, we intend to solve three critical issues: (1)In the process of judgment and decision-making, how people are influenced by the expected utility,instant utility and retrospective utility; (2)What is the information processing mechanism and Neural Mechanism of the bias induced by each experienced utility; (3)The discipline of experienced utility bias and inspiration for government public policy. It is not only a contribution to the development of behavior decision theory,but also has much instructive effect on the government administration in order to avoid “index pursuing and real-experience sacrificing”. It enlightens to solve the problem of “Easterlin Paradox”.

Key words: well-being, experienced utility, irrational decision-making, cognitive mechanism, focusing illusion