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CN 11-1911/B
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The Influence Mechanism of Third-Party Product Reviews (TPRs) on Impulse Buying Intention Within the Internet Environment:by Product Category and Commentators Rank for Regulation Variables
CHANG Ya-Ping;XIAO Wan-Fu;QUN Wu;YAN-Jun
Acta Psychologica Sinica . 2012, (
9
): 1244 -1264 . DOI: 10.3724/SP.J.1041.2012.01244
