@article{DING Ying:216, author = {[DING Ying, PANG Jun, WANG Yansu]}, title = {The shape-gender implicit association and its impact on consumer preference for product shapes}, publisher = {Acta Psychologica Sinica}, year = {2019}, journal = {Acta Psychologica Sinica}, volume = {51}, number = {2}, eid = {216}, pages = {216-226}, keywords = {;shape;gender;implicit association;product shape;brand gender identity}, doi = https://journal.psych.ac.cn/acps/EN/10.3724/SP.J.1041.2019.00216 }