@article{GONG Xiushuang:337, author = {[GONG Xiushuang, JIANG Jing]}, title = { The effect of incidental similarity (“dress same”) on consumers’ product disposition intentions and its underlying mechanism}, publisher = {Acta Psychologica Sinica}, year = {2018}, journal = {Acta Psychologica Sinica}, volume = {50}, number = {3}, eid = {337}, pages = {337-348}, keywords = {dress same; incidental similarity; product disposition intentions; identity signaling; embarrassment; comparison of physical attractiveness}, doi = https://journal.psych.ac.cn/acps/EN/10.3724/SP.J.1041.2018.00337 }