Acta Psychologica Sinica ›› 2015, Vol. 47 ›› Issue (11): 1371-1378.doi: 10.3724/SP.J.1041.2015.01371
In summary, the results of three studies reported in the present research demonstrated that one way high−power (vs. low−power) individuals express power is by seeking structured consumption, in other words, consumption boundaries in various forms. The findings theoretically enrich and advance our understanding of the impact of power state on consumer behavior from a novel perspective, and provide further knowledge about the role of control in the influence of power. Given the findings of this research, marketers should be more aware of the match between consumers’ power state and consumption boundary settings.
preference for consumption boundaries,
desire for control
TONG Luqiong. (2015). The Influence of Power State on the Consumers’ Preference for Consumption Boundaries. Acta Psychologica Sinica, 47(11), 1371-1378.
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